The Art of Writing A (good) Review
Nowadays everyone thinks they’re a critic, but there is a difference between the thoughtful analysis offered by theater experts and the Rotten Tomatoes score. Get comfortable in the aisle seat in this half-day workshop, during which participants will go see a play and write a review.
Introduction to Theatre Criticism
The objective of this workshop is to offer novices an introduction to the field of arts criticism. Over the course of the workshop, participants will learn the basics of writing a review and examine a variety of factors to consider in writing a review (form/style, new work vs classics, gender, race, etc.).
Overview: Performing Arts Criticism
Participants will learn the difference between summary and analysis; what to take into consideration when writing a review, such as the way the show is marketed, race, gender, new work versus classics, and the producing organization’s budget; and how to get started on a path to becoming a professional theatre critic.
Can anybody hear me? Using social media to build brand enthusiasm
Once upon a time, brands were built with paid placement and word-of mouth. Those two things still matter, but social media has made it possible for anyone with a smart phone and an idea to captivate an audience. In this workshop, attendees will learn how to develop an online voice, best practices for posting on social media and how to create brand ambassadors.
Media Relations for Arts Administrators
In this 90-minute workshop, participants will get a high-level view of the news cycle and deadlines, how to develop relationships with journalists and influencers, how to pitch stories that standout and places to get arts coverage outside of traditional news outlets.