Book

If you like what you’ve read, you’ll love what you hear. I offer expertise for professionals and students across the country in the arts and media. I have spoken at Syracuse University, facilitated workshops for apprenticeship programs, served as a panelist at BroadwayCon and more. I’d love to conduct a writing workshop for your group, or serve as a panelist or keynote at your next conference.

Areas of expertise

Theater Criticism 

Contemporary Art 

Media Literacy 

Media Relations for Artists

Cultural Competence

Identifying diverse sources

GPB News Interview “On Second Thought with Virginia Prescott:” Spring Arts Events and Festivals

WABE Interview ” City Lights with Lois Reitzes:” Atlanta Critic on the State of Black Theater in America

Workshops

THE ARTS

The Art of Writing A (good) Review

Nowadays everyone thinks they’re a critic, but there is a difference between the thoughtful analysis offered by theater experts and the Rotten Tomatoes score. Get comfortable in the aisle seat in this half-day workshop, during which participants will go see a play and write a review.

Introduction to Theatre Criticism

The objective of this workshop is to offer novices an introduction to the field of arts criticism. Over the course of the workshop, participants will learn the basics of writing a review and examine a variety of factors to consider in writing a review (form/style, new work vs classics, gender, race, etc.).

Overview: Performing Arts Criticism

Participants will learn the difference between summary and analysis; what to take into consideration when writing a review, such as the way the show is marketed, race, gender, new work versus classics, and the producing organization’s budget; and how to get started on a path to becoming a professional theatre critic.

MARKETING

Can anybody hear me? Using social media to build brand enthusiasm

Once upon a time, brands were built with paid placement and word-of mouth. Those two things still matter, but social media has made it possible for anyone with a smart phone and an idea to captivate an audience. In this workshop, attendees will learn how to develop an online voice, best practices for posting on social media and how to create brand ambassadors.
 

Media Relations for Artists and Arts Administrators 

In this 90-minute workshop, participants will get a high-level view of the news cycle and deadlines, how to develop relationships with journalists and influencers, how to pitch stories that standout and places to get arts coverage outside of traditional news outlets. 

JOURNALISM

Media Literacy 101

Nowadays every one is talking about real and fake news and questioning whether all reporters are biased. It’s hard to know who to trust and how interviews become stories. In this 90-minute workshop, we’ll go through how to identify trustworthy news sources, how news outlets ensure accuracy and what factors determine which information gets into an article.

I’m the only Kelundra I know, so if you’ve accidentally stumbled upon this page, it’s fate (and I have no idea what word you were trying to type in your search engine).