THE ARTS
The Art of Writing A (good) Review
Nowadays everyone thinks they’re a critic, but there is a difference between the thoughtful analysis offered by theater experts and the Rotten Tomatoes score. Get comfortable in the aisle seat in this half-day workshop, during which participants will go see a play and write a review.
Introduction to Theatre Criticism
The objective of this workshop is to offer novices an introduction to the field of arts criticism. Over the course of the workshop, participants will learn the basics of writing a review and examine a variety of factors to consider in writing a review (form/style, new work vs classics, gender, race, etc.).
MARKETING
Produce Yourself: Personal Branding for Creatives
A life of art is full of possibilities, but those possibilities can also feel overwhelming. Everyone has more than one talent, and there’s no need to choose which ones you use, but there is a need to hone in on the one you want to be your calling card. In this workshop, students will learn how to write an elevator pitch that will help them present their most authentic selves to the world. The name of the workshop is from Marianne Williamson: “Maturity includes the recognition that no one is going to see anything in us that we don’t see in ourselves. Stop waiting for a producer. Produce yourself.”
Media Relations for Artists and Arts Administrators
In this 90-minute workshop, participants will get a high-level view of the news cycle and deadlines, how to develop relationships with journalists and influencers, how to pitch stories that standout and places to get arts coverage outside of traditional news outlets.
JOURNALISM
Media Literacy 101
Nowadays every one is talking about real and fake news and questioning whether all reporters are biased. It’s hard to know who to trust and how interviews become stories. In this 90-minute workshop, we’ll go through how to identify trustworthy news sources, how news outlets ensure accuracy and what factors determine which information gets into an article.